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Zip code dma list3/7/2024 ![]() ![]() They range from New York, with 7.4 million TV homes, to Glendive, Mont., with about 4000. into 210 television markets, also known as DMAs (designated market areas). That’s why marketers typically rely on proprietary “media market” designations, most likely from Nielsen Media Research, the outfit best known for its TV ratings. But if you’re in PR, you’re probably more interested in how people consume media, not their commuting patterns or where they buy their groceries. 8.4 million).Ī “metropolitan statistical area,” per Wikipedia, “is a geographical region with a relatively high population density at its core and close economic ties throughout the area.” A “combined statistical area” groups adjacent metropolitan and “micropolitan” areas into a larger region defined by commuting ties. 4.5 million) and the larger San Jose-San Francisco-Oakland Combined Statistical Area (pop. government is concerned, this places me within the San Francisco-Oakland-Hayward Metropolitan Statistical Area (pop. ![]() 23,549), one of 19 cities in Contra Costa County (pop. Most journalists write for either a national or local audience, but how do you define “local”? I work from a home office in El Cerrito, Calif. I’ve written previously about the importance of identifying “geographic scope” when targeting journalists. ![]()
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